Privacy Policies

Welcome to the website of Ricegrowers Middle East DMCC, trading as SunRice (“we”, “us” or “our”). Please read the below terms and conditions of our Privacy Policy carefully as they are essential for using our website. By accessing our website, you agree to the following terms and conditions.

We respect the privacy of every individual who visits our website, and we are committed to protecting your online privacy and personal data. This Privacy Policy outlines how, in the context of this website (regardless of where you visit our website from), we may collect your personal data and, how we will use, record and protect that personal data.

We collect personal data about you (e.g., your name, address, telephone number or email address) from you directly, including in the following ways:

  1. when you access and use our website;
  2. when we purchase a product or service from you;
  3. when we supply one of our products or services to you, including when you provide your personal data to any of our employees or other personnel that assist us with the delivery of our products or services, or any service providers we may engage to assist us with the provision of products and/or services to you or our operations generally;
  4. when you enter or register for a SunRice organised or sponsored competition;
  5. when you register to attend a SunRice organised or sponsored event;
  6. when you complete one of our surveys or questionnaires; and
  7. when you submit a request or query to us face-to face, in writing (e.g. letter, email or fax) or by voice call.

We may also collect personal data from a variety of other sources such as:

  1. advertisers, mailing lists, recruitment agencies, government departments and agencies, contractors and business partners; 
  2. third parties acting on your authority or who you authorise us to make contact with you;
  3. through your use of our website and the services and functionality offered through it; and
  4. publicly available sources.


When you do provide us with personal data, you consent to our collection, use and disclosure of such personal data in accordance with the terms of this Privacy Policy. Where we process your personal data based on your consent, you have the right to withdraw your consent to our processing of your personal data at any time without affecting the lawfulness of the processing carried out prior to such withdrawal of your consent.   

For the purpose of applicable data protection laws, we are the “data controller” of your personal data.

Purpose: We may use the personal data provided by you in the following ways, unless stated otherwise:

  • to enable the purchase or sale of any goods or services from or to you;
  • to carry out operations, including processing your registration, in relation to competitions that you are participating in; 
  • to contact you to provide you with the information you have requested us to provide to you; and
  • to better understand your needs and how we can improve our products and services;
  • to sell or market our products and services, subject to having the requisite authorisations to do so.

Sharing Personal Data: Your personal data may be disclosed to our agents, contractors or third-party service providers who provide administrative, telecommunications, computer or other services to us in connection with the operation of our business and this website and who are under duties to us to keep such personal data confidential and secure.

We may also provide third parties with aggregate, de-identified information about visitors to or users of our website.

We may also disclose your personal information to law enforcement authorities or other government officials.

We do not now, and do not intend, to sell, rent or market personal data about you to third parties.

Cross-Border Transfer: We may in certain instances transfer your personal data processed by us outside of your jurisdiction of residence to a jurisdiction that does not protect your personal data to the same or similar level as in your jurisdiction of residence. In all such instances of cross-border transfer of personal data, we will adopt appropriate safeguards in accordance with applicable laws in order to protect your personal data, which may include, without limitation, contractual clauses enforcing similar obligations to those under the laws of your jurisdiction of residence. For mor information relating to the safeguards employed during the transfer of your personal data, please contact us on the information provided below.

Additional Information Collected Automatically: In some cases, we may automatically (i.e., not via registration) collect technical information when you connect to our website that is not personally identifiable. Examples of this type of information include:

  • the type of Internet Browser you are using;
  • the type of computer operating system you are using; and
  • the domain name of the website from which you linked to our website.

Information Placed Automatically on Your Computer - Cookies: When you view our website, we may store some information on your computer. This information will be in the form of a "Cookie" or similar file and can help us in many ways. For example, Cookies allow us to tailor a website to better match your interests and preferences. With most Internet Browsers, you can erase Cookies from your computer hard drive, block all Cookies or receive a warning before a Cookie is stored. Please refer to your Browser instructions or help screen to learn more about these functions.

Security: We maintain strict standards and security procedures to prevent unauthorised access to your personal information and ensure correct use of information. We use encryption technology to ensure your information is protected when being sent over the Internet.

While we strive to protect your personal information, we cannot ensure the security of any information that you transmit to us over the Internet and you do so at your own risk. However, once we receive your transmission, we take all reasonable steps to ensure that your information is secure on our systems and those of our agents.

Your Access to Your Information: Subject to applicable laws, you may have the right to access, update and delete your personal information at any time. If you wish to understand your rights in relation to your personal data or exercise any such rights, please contact us on the information provided below.

We will always try to maintain accurate, complete and up-to-date information regarding individuals who contact us. If you think that your personal information retained by us may require changing or updating, please contact us on the information provided below. We will then take all reasonable steps to correct the information so that it is accurate, complete and up-to-date.

Amendments to the Privacy Policy: We reserve the right to make any changes to this Privacy Policy from time to time and without any prior notice. Continuing to use our website after such changes have been made will be regarded as acceptance of the amended terms and conditions. Please check back regularly to keep informed of updates to this Policy. These changes are effective immediately, after they are posted on this page.

Applicable laws: The applicable laws of the United Arab Emirates only shall be implemented to any dispute arising from the use of this website.

Links to Other Sites: Our website may contain links to other websites however, this Privacy Policy has no application to these other websites. We are not responsible for the privacy practices or the content of these other websites.

Complaints: If you have a complaint regarding the way in which your personal data is being handled by us, please contact us in the first instance. We will investigate all complaints and endeavour to reach a satisfactory solution.

How to Contact Us: If you have any questions or require feedback about this privacy policy, please contact our Data Protection Officer on the details set out below:

Privacy Officer

Ricegrowers Limited trading as SunRice

Address: Yanco Avenue, Leeton, NSW, 2705

Postal Address: PO Box 561, Leeton, NSW, 2705


Telephone: + 61 2 6953 0411

Fax: +61 2 6953 4733

Updated December 2023